mydiveo
A creative network with a purpose: for the new talent economy.
Consumer SaaS · Media & Entertainment · Marketplace
$4M raise. Tier 1 press (Forbes, LA Times, Billboard). Enterprise partners from America's Got Talent to YouTube. Acquired for $7.4M within 15 months of public launch.
$7.4M
Acquisition price
$4M
Private funding raised
15
Months post launch to exit
The Challenge
By 2014, the creative class was exploding (musicians, dancers, comedians, actors) but there was no talent focused platform to match them with the networks, casting agents, and brands that needed them. Generic social platforms bury talent under food photos and family drama. Casting sites are transactional and impersonal. The category needed a mobile native, discovery first product built for artists.
“mydiveo is about posting videos specific to your talent: not posting your food, or airing out your laundry with confrontation. It's a social network with a purpose.”Roslynn Cobarrubias, Co founder & CMO
What We Built
A mobile first creative network built around a new content primitive: the diveo: a “discovery video” that functions as a visual EPK for the artist. Geo targeted matching connects talent to networks, casting agents, and brands instantly. Owned TV distribution (mydiveo LIVE on MyxTV) put the platform in 15M+ homes.
The Diveo
The core primitive: a 'discovery video' that functions as a visual EPK: artist talent, background, inspirations, and accomplishments in one mobile native format.
Geo targeted discovery
The platform matches talent seekers with talent instantly across geographies: from casting agents in LA to networks discovering artists in emerging markets.
Social network with a purpose
Not a feed of food and drama. A talent only network where content is scoped to the craft: a defensible positioning against generic social platforms.
Outcome
mydiveo raised $4M in private funding ahead of its Summer 2015 launch, earned an exclusive Forbes feature (April 28, 2015), and signed tier 1 partnerships with America's Got Talent, American Idol, YouTube, Comcast, and the White House AAPI network: before being acquired for $7.4M within ~15 months of public launch. Co founder Roslynn Cobarrubias was named to Billboard's Top 30 and The Source's Power 30.
“We envisioned and listened to what artists and the industry needed to expedite discovery, and developed a new website and app to help fill those needs.”Driss Ouazzani, Co founder & CEO
Quick facts
Founders
Roslynn Cobarrubias (CMO) · Driss Ouazzani (CEO)
Category
Creative Network · Talent Discovery
Model
Mobile portfolio SaaS
Public launch
Summer 2015
Forbes feature
April 28, 2015 · Julian Mitchell
Acquisition
~15 months post launch
TV distribution
MyxTV · 15M+ homes
Enterprise partners
8 tier 1 networks & brands
Build the next one
Same team, same standard: for your consumer or marketplace product.
Schedule a callPress & Industry Recognition
Tier 1 press validated the positioning.
Coverage from Forbes, Los Angeles Times, Billboard, The Source, and CBS turned a pre launch product into an industry conversation: and pulled acquirers into the room.
Forbes
Exclusive pre launch feature · April 28, 2015
“Mydiveo Provides A Mobile Portfolio Platform For Artists, Transforming Talent Discovery”
Julian Mitchell
Billboard Magazine
Top 30 Music Industry Professionals
“Co founder Roslynn Cobarrubias named alongside Daniel Ek (Spotify Founder).”
Industry recognition
The Source Magazine
Power 30
“Featured alongside the MySpace.com Co Founders, Diddy, and Russell Simmons.”
Industry recognition
Los Angeles Times
Feature on co founder Roslynn Cobarrubias
“Tier 1 US daily coverage of the platform and its leadership.”
West Coast press
Asian Journal
Cover feature (Filipino diaspora daily)
“Cobarrubias appeared on the cover of the Filipino newspaper Asian Journal.”
Community & diaspora press
CBS Play It Network
Behind the Brilliance interview
“Founder interview on the CBS Play It Network segment 'Behind the Brilliance'.”
Broadcast interview
Enterprise Partners
Networks and brands used mydiveo before the public did.
Enterprise validation preceded consumer scale. When Forbes ran the piece, mydiveo was already the discovery engine for America's Got Talent casting and Skee TV live show booking: enterprise wins that made the acquisition case credible.
Owned TV distribution
mydiveo LIVE · MyxTV
Music magazine TV show reaching 15M+ homes via DirecTV, Time Warner Cable, Comcast, Cox, and Sony Roku.
America's Got Talent
Discovered emerging artists via the platform
American Idol
Casting & talent discovery workflow
The White House AAPI network
Government cultural programming
Comcast
Distribution & content partnership
YouTube
Creator & discovery integration
AXS TV
Live music & event television
Sirius XM
Music & talent programming
Skee TV
Live television performer booking
Exclusive Forbes feature
April 28, 2015
By Julian Mitchell
Pre launch coverage
Forbes disclosed the $4M private raise and the enterprise casting relationships before the public launch.
Headline
Mydiveo Provides A Mobile Portfolio Platform For Artists, Transforming Talent Discovery
- Co founders identified the gap for a visually driven, talent focused artist platform
- $4M private funding disclosed ahead of Summer 2015 launch
- Already casting for America's Got Talent and booking Skee TV performers
- Geo targeted discovery: instant connections between talent seekers and talent
- The 'diveo' primitive: a mobile native visual EPK for every artist
Lessons for scaleups & VC backed founders
What actually drove the exit.
01
Positioning wins press
mydiveo didn't pitch 'another social app': it pitched 'a social network with a purpose.' That single reframing earned tier 1 press (Forbes, LA Times, Billboard) that fueled acquisition interest.
02
Enterprise validation before scale
By the time Forbes ran the piece, mydiveo was already casting for America's Got Talent and Skee TV. Enterprise wins made the consumer story credible: and the acquisition inevitable.
03
TV distribution is a moat
mydiveo LIVE on MyxTV reached 15M+ homes via DirecTV, Time Warner Cable, Comcast, Cox, and Sony Roku. Owned distribution created leverage no pure software competitor had.
04
Fast to exit is a valid exit
$4M raise → Forbes feature → $7.4M acquisition in ~15 months. A modest headline number, but a fast, clean exit: and a template for scaleups optimizing for optionality over vanity valuation.
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